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We generally over-index our product thinking to build with a women-first perspective and we believe this will be a real differentiator in the long run.”Nowadays, as Indians are getting used to voice calling within popular messenger apps, bringing this kind of feature into the environment of a dating app helps women get to know their matches better without having to disclose personal details like their mobile numbers or social media handles.

Woo, India’s leading dating app is enhancing the user experience for its women users with a host of interactive features.

The app is now one of the most-actively used dating apps in India.

If we look back at the past few years, there has been an increase in the rising sensitivity about the need to give women greater control over dating apps.

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The unique calling feature is exclusively available to women on Woo. Indian's are now getting used to voice calling within popular messenger apps and bringing this into the environment of a dating app helps women get to know their matches better without having to divulge personal details like their mobile numbers or social handles.DUS, the “Desi dating app” has around 150,000 Indian users, the acquisition giving Woo access to this user base and DUS’ tech, Woo co-founder Sumesh Menon said.Menon also said the Indian dating brand – which is backed by Matrix Partners, Omidyar Network and U2opia, having raised an undisclosed Series A round in 2015 – will be “actively scouting” for further acquisitions to help reach the Indian diaspora in countries such as Australia, the UK and Canada.Dus helps South Asian singles a dating platform to find other South Asians.Its founders include Indian-Canadian comedian and You Tube personality Jus Reign who will continue to promote and support Woo in the future, said Menon.Dus will merge with Woo in terms of brand identity and will focus on targeting Indians in America.Indian-Canadian comedian and You Tube personality Jus Reign who is one of the founders of Woo, will use the digital medium to promote dating app Woo among his fan following, which is primarily South Asians.Keeping in mind the same objective, the Woo dating app has enabled a feature exclusively for women.‘, Woo’s latest feature, enables women to call their matched profiles from within the app without revealing their phone numbers.Woo Phone is a unique feature that is exclusively available to women using the dating app and is it available for free. A first-of-its-kind in the market, the objective behind developing Woo Phone came from analysing the result of insights and feedback from the app’s female users.Woo, founded in 2014, has been growing rapidly in a crowded market for online match-making sites by providing singles an alternative to traditional matrimony sites where profiles are often created by parents and families, said Menon.Its target users between the ages of 25 and 32 are often on the platform to find "meaningful" matches and connect over common interests and tastes than just "two swipes," he said, adding that its privacy features continue to be a preference for many of its women users.Woo has seen over 4 million downloads and is eyeing further international expansion into the UK, Australia and US markets with sizable Indian diaspora, said Menon.The company is backed by venture capital firms including Matrix Partners and Omidyar Network but used its own cash to fund the deal, said Menon.The Woo co-founder said: “I am confident that DUS acquisition will help accelerate our outreach to Indians globally.“While originally designed for India alone, we quickly realized that our platform had a global appeal and was already favored by Indians internationally to form a strong connect back to their homeland.” DUS was co-founded by Indian-Canadian comedian and You Tube personality Jus Reign, who will “continue to promote DUS’s mission” by promoting Woo through his online audience.




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