The sign up process is quick and leads to one of the most stylish interfaces in online dating.

The site bombards us with messages about discretion, making it clear that it takes privacy very seriously, as you would hope when dealing with a site that helps men and women find affairs.

Other than that, this isn't a site that over-complicates things.

The internet is a marvellous thing but let's face it, it's power isn't always used for wholesome purposes.

For every virtual Cupid's arrow that brings love, there is someone sneakily trying to arrange an illicit affair online.

It boasts almost 50m members globally, some achievement for a site that explicitly helps its subscribers carry out infidelity and, if we may get a little deep for a moment, quite a statement about where we are as a society today.

But demand creates supply and in a world where nothing surprises us anymore, it's no shock that married dating is more popular than ever.