LONDON — Gone are the days of boring, straightforward dating shows where people meet each other for the first time wearing clothes and chat about their hobbies and stuff. The show aired on Monday night, and the #Naked Attraction hashtag quickly picked up steam on Twitter. At the end of the segment they get naked themselves, hug the person they've picked, then go on a fully-clothed date with them somewhere down the line to see if they actually like each other. for now) is actually a reality television dating show.

That was the concept behind —effectively increasing the awkwardness of the blind date tenfold.

"Modern dating has become a complicated business," says the narrator at the start of new Channel 4 show, is a simple one: a contestant goes on the show, gets shown six naked people (bit by bit, starting with the genitals), and basically eliminates them one at a time.

started last year, and it quickly became a pretty big deal.

And then from their specific dating pool, the picker will be able to find their ideal partner based on their personality. In an interview with Digital Trends, it sounds like he is banking on that eerie feeling viewers will likely feel everytime they see a room full of identical people offering themselves up romantically for a stranger — it's part of the appeal.

"I pitched this as, ‘If Alfred Hitchcock had made a dating show, it would look like this,'" he told the site. We'll be posting loads more fun stuff on Facebook too: https://t.co/u45Dfjmq GI #Game Of Clones pic.twitter.com/Mc LPWd PYUD— Game of Clones (@gameofclonestv) February 23, 2017The showrunner also says he sees a future dating app outside of the series.