Perhaps women are hesitant to rate a man highly, because they know that will trigger okcupid to send that man a message letting them know which woman rated them highly?What other factors are perhaps influencing this data?It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.

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This sparked quite a bit of discussion (such as the comments in the cross-posting of the blog on allanalytics.com).

So I decided to look at the ratings data in a different way - this time ignoring age, and just looking at how men and women rate each other in general. 16 of Christian Rudder's new book Dataclysm that showed almost what I was looking for, and I then used some graphs from his blog to estimate the data so I could create similar charts in SAS.

And then there’s the problem of a guy's photos consisting of a group shot, an unfocused picture, an incredibly zoomed-out photo, a picture of his dog and an action shot where you can’t actually see what he looks like.

“Dudes, you can have awesome friends, a super cute dog, and a crazy interesting adventurous life - but unless I can assess what you look like all of that is irrelevant,” the woman explained.